The Brand Discovery Workbook
29 Pages — 40+ questions including 8 exercises
Discover and define your brand from every angle as you embark on a transformative journey of thought-provoking questions and exercises in our Brand Discovery Workbook, editable in Canva.
Whether you're just starting out, looking to redefine your brand's identity, or helping a client discover their brand’s identity, this comprehensive discovery workbook will help you put your brand into words like never before.
29 Pages — 40+ questions including 8 exercises
Discover and define your brand from every angle as you embark on a transformative journey of thought-provoking questions and exercises in our Brand Discovery Workbook, editable in Canva.
Whether you're just starting out, looking to redefine your brand's identity, or helping a client discover their brand’s identity, this comprehensive discovery workbook will help you put your brand into words like never before.
29 Pages — 40+ questions including 8 exercises
Discover and define your brand from every angle as you embark on a transformative journey of thought-provoking questions and exercises in our Brand Discovery Workbook, editable in Canva.
Whether you're just starting out, looking to redefine your brand's identity, or helping a client discover their brand’s identity, this comprehensive discovery workbook will help you put your brand into words like never before.
Dive deep into your brand with questions and exercises on —
Brand personality
Ideal audience
Keywords
Color
Typography
Vision and goals
& more
Our Brand Discovery Workbook is here to help you find clarity in the chaos of building a brand.
Teamwork-ready
Because the Workbook is editable in Canva, you can effortlessly customize, share, and comment on your brand discovery journey with clients, teams, or business partners. Say goodbye to tedious back-and-forth emails and welcome seamless collaboration in real-time.
The Process
When you check out, you’ll receive a zip file to download — this zip file contains a link to your Brand Discovery Workbook, editable in Canva. Please note that this is an interactive, digital product and no physical book will be delivered.
Do I need a Canva Premium subscription to use these?
Nope! Anyone with a free Canva account can use this workbook. We built it that way — all the fonts, images, layouts, and shapes we use in these templates can be used without a Canva premium subscription. So feel free to get started with these whether you’re a Canva pro or if this is your first time using Canva.
This workbook is for you if you want to —
Gain Clarity: Our workbook guides you through thought-provoking exercises and questions, helping you gain a deeper understanding of your brand's identity, values, and target audience.
Define Brand Personality and Keywords: Discover and articulate your brand's unique personality traits and identify the keywords that best capture the essence of your brand, ensuring consistent messaging and brand positioning across all channels.
Explore Visual Identity: Dive into the world of colors, typography, and visual elements to find direction for a cohesive and visually appealing brand identity that reflects your brand's personality.
Foster Brand Consistency: Establish a solid foundation for your brand by defining key brand guidelines and principles to maintain consistency across all touchpoints.
Create a Solid Brand Foundation: Lay the groundwork for future strategic decision-making by gaining clarity on your brand's essence, values, and target audience.
Inspire Creativity: Our workbook sparks creativity and encourages outside-the-box thinking, helping you uncover new ideas and approaches to elevate your brand's presence.
